Things Your Website Must Have

We’ll work with you to decide the best design to achieve your aims within your budget. 

Your website will look good on mobile, tablet and desktop. It will resize automatically depending on which technology the viewer is using. Beyond that, if it only makes sense for a particular part of your website to display on desktop, it will automatically be excluded from tablet and phone – or vice versa.

There are many levels of security that can be applied to a website. The amount that you have is dependent upon the nature of your site and your approach to risk management. All sites have software aimed at minimising the risk of hacking. You can choose to add an ongoing monitoring service.

One of the key differences between a website that is simply an electronic copy of a printed brochure, and one that will work towards growing your business is in knowing who visits your website, where they came from and what they did once they got there.

The right code in the back end of your website (the area the public don’t see) will allow you to capture this information, which can then be used to target your marketing activity. Targetting your marketing activity means quicker growth and return on investment.

Even if you are not ready to start marketing campaigns just yet, it is key to be measuring what’s going on, so you have the data ready for when you do become ready. 

Having your own list of people who are happy to receive emails from you has proved year after year to be the most effective marketing tool at your disposal. Your Roman Britons website will have a link to your email marketing software so that visitors can sign up on your website and automatically receive communications from you.

If you don’t have email marketing software within your company we can set that up for you at a discounted price. 

SEO is Search Engine Optimisation, or simply put, how to get your website as close as possible to the list of results that Google presents someone asking it a question (not just Google, this also applies to Bing, Yandex, Alexa and so on).

Roman Britons has (even though we say so ourselves) an excellent package available to make your SEO rock.  To get you started all our websites include software that will analyse your website as it grows and suggest ways in which you can improve SEO. 

All of our websites are thoroughly tested before going live and are designed to be easy to update.
Nevertheless, we provide 30 day support from the day your website goes live to cover any small tweaks that become apparent once the public are using your site.

We also have a highly recommended ongoing security and maintenance package for your peace of mind.

If you don’t have suitable images for your business, we give you access to a huge library of royalty free images that you can use.

We also have affiliations with photographers who are familiar with website needs.

This is usually the first page a visitor sees (unless you are running a specific marketing campaign or some one has found you via a page on your website recommended by Google).

It normally has an overview of what your company offers and how to get in touch.

It should invite each visitor to take an action, rather than just browse and leave.

This gives more detail about the people behind your company and is part of building trust.

This is an index of your blogposts.  Blogposts are a key way of keeping your website up to date with relevant information about your company, industry, locality.  They are an important way of building your ranking on search engines such as Google and Bing.

We also include a template blogpost for you to copy. 

In order to comply with GDPR and other legislation around the world, you need to have a privacy policy. If you are taking income you will also need a Terms and Conditions page.

We provide a templated privacy page that you can alter to your requirements.

If you have a sign up form on your site (every site really should) we provide a Thank You page that the visitor is automatically taken to after sign up.

This gives you the opportunity to further build your relationship and noticeably increases your chances of attaining a successful outcome (the actual outcome will depend upon whatever was signed up for).

Some customers have asked if they really need such a thing. Our experience shows that it’s the touches such as this that gain you a competitive advantage

This could include embedded videos. Your videos will play on your website but are hosted on dedicated video servers, ensuring optimum experience for your website visitors.

It could include embedded podcasts, again hosted on dedicated resources.

Anything that requires bespoke coding – if you have a feature you want on your website, just ask and we’ll quote.

Pages could include further information on products and services.  You could improve rankings on search engines such as Google by having separate pages for each distinct service or product.

Sell products and services on your website. 

Take money via secure third parties (such as Paypal and Stripe).

There are many possibilities from a simple form that allows you to sell different volumes of a single service through to hidden stores (good for B2B supplies) and advanced checkouts that minimise lost sales.

Make money by teaching what you know.

Fully automated sites that allow people to sign up for recorded courses, pay and have progress monitored.

Instead of using third party platforms, have your own and be in full control.

Personalisation is THE buzzword in marketing. 

Your website will look different to each person that visits it, depending on why they are visiting, whether they have come before, where they come from and many more factors. 

This is your opportunity to give each and every visitor exactly what they are looking for.  Marketing gold! 

Automated systems that allow visitors to book various staff members/services.

Set different rates per staff member/service, different availability slots and take payment at time of booking.

Try out our interactive demo