the brief

DMASML is a company specialising in Health and Safety training and audits.

Elsa had a website that was full of information, but was almost all page after page of text.

She wanted a complete re-brand, striving to reduce multiple pages of text to a single page site that concisely expressed what the company offered.

How We Helped

Despite the simplicity of the solution, this was a difficult challenge. To keep the site easy on the eye whilst still capturing all the elements of the business.

I started with a clear call to action, at the top of the page.

Each section was given a different background, utlising the branding colours Elsa supplied.

We did not want to miss any important Health and Safety information, but on the other hand not to have an overwhelm of text. This was solved by having a separate blog page, with a highlight on the front page.

The next section showcased the beautiful and diverse surroundings that the company works in, also displaying a variety of health and safety issues.

The page was completed with a range of layout techniques to ensure a fresh presentation. It was finished off with a free download (interfaced with email management software) and another clear call to action.